Soft Matte & Easy Liquid Lipstick

Description: What it is: A liquid lipstick with medium, buildable, and high-impact matte coverage that lasts all day.

Formulation Type: Liquid Lipstick

Benefits: Long-wearing

Ingredient Callouts: This product is vegan.

What Else You Need to Know: Discover a vegan, water-based formula that feels light and super comfortable on the lips. It has buildable coverage and offers vibrant, high-impact color with a single swipe with fragrant notes of vanilla. Added bonus: Use it on your lips and your cheeks for a monochromatic look!

Clinical Results: In a satisfaction survey with 21 volunteers after 14 days:
- 100% of volunteers found that the texture was ultralight and they couldn’t feel it on their lips
- 100% of volunteers found that the lipstick was easy to apply
- 100% of volunteers found that the color was intense right from the first swipe Suggested Usage:
-There are three different ways to apply Soft Matte & Easy Liquid Lipstick. Its coverage is buildable: Glide on product for a thin layer and a wash of color.
-Want something more intense? Glide on a thin layer and let it dry. Then apply a second coat for a totally opaque result. Lips are effortlessly saturated with color and feel fresh.

-Standard application: Place the flat part of the smooth, matte lipstick’s applicator on your Cupid’s bow. Glide the tip from the center of the mouth to the corners. Repeat on the other half of your top lip. Repeat the process on your bottom lip, following your mouth’s natural shape.
-An ultrasoft result for blurred lips: Apply the matte liquid lipstick as normal in line with the explanation above. Before the product dries, and without adding any extra product, use the top of the applicator to blur the contour of your lips.
-"Gradient lip" effect: Apply the product to the center of your lips. Blend out the product using your fingertips. Repeat until you obtain the desired effect.