Paint It Up Clean 24 Hr Cream Eyeshadow

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Description: What it is: A buildable, cream-to-powder eyeshadow with built-in eye primer technology for crease-proof, smudgeproof, fade-resistant color and 24-hour wear.

Highlighted Ingredients:
- Spherical Blurring Pigments: Create a smooth, even finish that won't emphasize texture or fine lines.

Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This primer-infused eyeshadow has an airy, whipped texture that dries to a budge-proof, soft-focus powder finish. With ample playtime, the multiuse formula can be used as a quick wash of color, layered and blended together, as an eyeliner, or as an eyeshadow base—no caking or patchiness. Suggested Usage:
To wear as a shadow:
-Squeeze a pea-size amount onto the back of the hand, fingertips, or directly onto a brush.
-Gently pat over the lid using a finger; or use a dense shadow brush to swipe over lids, beginning at the center and blending outwards.
-Add additional layers to deepen color or blend multiple colors together to create desired look.
-Paint It Up has 20 to 30 seconds of play time to build, layer, and blend before setting into place.

To wear as an eyeliner:
-Pick up a small amount of Paint It Up with an angled eyeliner brush.
-Use short strokes to stamp the color along the lash line.
-Smudge for a smoky look or extend to the outer corners to create a wing.

Pro tip:
-Apply as a base before eyeshadow to smooth and even lids, intensify color, and extend wear time.

Recycling Instructions:
-All GXVE BY GWEN STEFANI outer cartons are 100 percent recyclable.
-Primary containers are made with sustainable materials, including 30 percent or higher PCR (post-consumer recycled) plastic or glass.