RISE Lifting + Lengthening Mascara

Description:

What it is: An award-winning everyday mascara that weightlessly lifts, lengthens, curls, and adds subtle volume for the most natural-looking lashes possible.

Formulation Type: Curling and Lengthening

Highlighted Ingredients:

- Vegan Lash-Wrap Technology: Four vegan waxes wrap each lash for precise definition and weightless volume.

- Monoi Oil and Marigold Extract: Help strengthen and condition lashes, so they look healthier and feel soft.

What Else You Need to Know: Just 1-2 coats of this cruelty-free mascara mimics the look of a lash lift and ties any no-makeup makeup look together. Its 93% natural formula is made with lash-caring ingredients to leave lashes soft and feathery. The curved brush enhances curl for all lash types and delivers clump-free results.

Clinical Results: In a consumer-perception study of 29 people:

- 100% saw immediate volume, length, lift, and curl

- 96% said formula did not weigh lashes down after 12 hours

- 93% said lashes are clump-free after 12 hours

Suggested Usage:
-Hold brush in line with the curve of your lashes.
-Wiggle the brush from root to tip.
-Apply one to two coats for natural-looking definition and length, or layer on for extra intensity.
-Use the tip of the brush to define inner and lower lashes.