Chroma Absolu Shampoo for Fine to Medium Color Treated Hair

Description: What it is: A sulfate-free shampoo for damaged color-treated hair to gently cleanse and prevent color fading while enhancing shine and hydrating without weighing down fine to medium hair types.

Hair Type: Fine, Medium, and Thick

Hair Texture: Straight, Wavy, and Curly

Hair Concerns:
- Color Safe
- Damage/Split Ends/Breakage
- Dryness

Key Benefits:
- Gently cleanses to remove buildup
- Hydrates without weighing hair down
- Enhances shine and smoothness to preserve color vibrancy

Highlighted Ingredients:
- Amino Acid, Lactic Acid, and Tartaric Acid: A healing acid blend that targets the three levels of hair damage and penetrates to recover hair from all types of color-induced damage and prevent color stripping or fading. (This specific product is formulated with amino acid and Centella asiatica.)

Ingredient Callouts: Free of sulfates SLS & SLES.

What Else You Need to Know: Preserve color vibrancy with this sulfate-free creamy shampoo that gently removes dirt and buildup without stripping color. Infused with amino acids, this stylist-loved formula hydrates to rebuild damaged fine to medium hair without weighing down for a lightweight bounce, smooth finish, and brilliant shine.

Clinical Results: In a controlled study using a system of Chroma Absolu Bain and Fondant:
- Intense hydration for a smoother hair fiber was shown

In a controlled study using Chroma Absolu Bain versus untreated hair:
- 74% more brilliant shine was shown

In a controlled study using Chroma Absolu Bain, Fondant, and Thermique, results showed:
- A reduction in the appearance of fading color Suggested Usage:
-Wet hair.
-Apply a quarter-size amount of shampoo.
-Add water and emulsify.
-Rinse thoroughly.
-Repeat.
-The second lather will produce a more abundant foam, which will help cleanse lengths all the way to the ends.
-Rinse thoroughly.
-Follow with a Chroma Absolu Conditioner, Mask, or Gloss Treatment (each sold separately).