Purple Shampoo Bar for Blonde, Highlighted & White Hair

Description: What it is: A color-safe, sulfate-free, purple-toning shampoo that neutralizes brassiness, boosts shine and hydration, builds bonds, and strengthens hair.

Hair Type: Fine, Medium, and Thick

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Concerns:
- Color Safe
- Damage/Split Ends/Breakage
- Brassiness

Key Benefits:
- Tones down brassiness and yellow tones
- Repairs bonds and strengthens hair from the inside
- Boosts gloss and shine and tames flyaways

Highlighted Ingredients:
- Ultraviolet Pigments: Neutralize yellow and brassy tones for more brightness and shine.
- Vegan Keratin and Plant-Derived Hemisqualane: Shown to boost shine and color, reduce frizz, and improve thermal protection.
- Bond Builder: Strengthens hair from the inside and reduces breakage.

Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: One bar is equal to two bottles of 8.4 oz liquid shampoo. This innovative, sulfate-free purple shampoo is powered by Superzero's 360 Triflex Complex and activates directly on your hair for a luxurious lather and maximum potency and care. Achieve your brightest, healthiest blonde or white while improving hair hydration, smoothness, bounce, gloss, and shine with vegan keratin, hemisqualane, triolein, a bond builder, and ultraviolet pigments. Treat your hair to exceptional daily care with clean, planet-friendly ingredients and zero plastics or microplastics.

Fragrance Description: Fragrance-free/no synthetic fragrance

Suggested Usage:
-Wet hair and bar.
-Gently massage the bar over hair and scalp to create a luxurious lather.
-Work the lather into scalp.
-Rinse well.
-Follow with conditioner as needed.
-Drain and dry bar fully between uses.
-Store in a dry place.
-At the end of the bar's life, put pieces into the included, bonus shampoo-bar-savior bag and use fully without anything going to waste.

Recycling Instructions:
-The cardboard packaging is plastic- and microplastic-free, made with recycled content, and 100 percent recyclable.