Yūbi Blonde Anti Brass Purple Mask for Blonde Hair

Description: What it is: A rich anti-brass hair mask with exclusive cool pigment technology and Japanese-sourced white peony to neutralize and moisturize highlighted or lightened blonde and gray hair.

Hair Type: Fine, Medium, and Thick

Hair Texture: Coily, Curly, Straight, and Wavy

Hair Concerns:
- Dryness
- Straightening and Smoothing
- Color Fading

Key Benefits:
- Neutralizes unwanted brassiness and yellow tones for a cool blonde look
- Intensely moisturizes to prevent breakage and split ends
- Smooths, adding a natural glow and subtle shine

Highlighted Ingredients:
- Japanese Cool Pigment Technology: Exclusive violet dyes crafted with leading Japanese ink manufacturers with cool pigment technology to boost neutralization performance.
- Japanese-Sourced White Peony: Rich in vitamin D and antioxidants to intensely moisturize, hydrate, and soothe hair.

Ingredient Callouts: Free of parabens.

What Else You Need to Know: A luxurious, professional-grade hair mask to intensely nourish hair while neutralizing brassiness and unwanted tones and adding moisture to prevent breakage and split ends. Crafted with Japanese-sourced white peony and exclusive shu uemura Japanese cool pigment technology to boost neutralization performance for highlighted, lightened blonde, and silver hair.

Fragrance Description: This mask has a woody yet floral scent with top notes of cardamom, ginger, and mate; heart notes of white peony, jasmine, and freesia; and base notes of hearty white musk. Suggested Usage:
-Use as a weekly mask.
-Apply a quarter-size amount to clean, shampooed hair.
-Massage through wet hair from mid-lengths to ends.
-Leave on for three to five minutes, depending on the desired neutralization.
-Rinse thoroughly.

Modify usage according to blonde needs:
-In bleached or platinum hair, use weekly and leave on for five minutes.
-In highlighted hair, use weekly and leave on for three minutes.

-Complete the routine with shu uemura’s Yūbi Blonde Nourishing Shampoo for gentle cleansing and Nourishing Conditioner (each sold separately) for daily conditioning for the longevity of blonde-toned, bright, shiny, and healthy hair.

Pro-Tip:
-Part hair into two sections.
-Massage hair mask through mid-lengths and ends for even distribution.
-Twist each section away from the face for more intense penetration.
-Leave the hair mask on the hair for five minutes.
-Rinse right before exiting the shower for optimal results.